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News & Events

Alumnus Talk on Marketing Automation and Analytics

Resource Person : Mr.HARSHA.M, SENIOR DATA ANALYST, UNDERWRITERS LABORATORY

Date : 27th May 2021

Venue : Virtual Mode MS Teams.

Target Participants : CSE Students

Topics covered:
MARKETING AUTOMATION AND ANALYTICS
What is marketing automation?
Campaign planning, creation and management
Model-based marketing
Campaign customization and reuse
Analytics-based optimization and reporting.